In 2012, the bottle was redesigned, moving the 10-year age statement to the back of the bottle. While Eagle Rare was first launched as a 101-proof liquor, the bottling proof was lowered to 90 in 2005 and instead began marketing itself as a single barrel bourbon. Eagle Rare isn’t afraid to change things up. This distillery was chosen due to its close proximity to the Kentucky River, which supplies the distillery with water filtered by limestone, allowing for iron to be filtered out and creating sweeter mineral water. Eagle Rare has been produced on the Buffalo Trace Distillery’s campus since 1992. As Sazerac did not yet have a distillery of its own, Eagle Rare bourbon was produced at Heaven Hill Distillery until the company acquired the Buffalo Trace Distillery three years later. The brand changed ownership when it was purchased by Sazerac.Ī little over a decade after Eagle Rare hit the market, the brand - along with Benchmark Bourbon, another one of Beam’s creations - was purchased in 1989 by the Sazerac Company, which was looking to add a network of bourbons to its arsenal. Further, it’s believed that the 10-year age statement on every bottle of Eagle Rare was a sly way to one-up Wild Turkey.
Both bourbons were 101 proof and both have bird-related names. While many believe that Eagle Rare was launched as an homage to Wild Turkey, competitor may be the more operative term.
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With a lengthy time commitment necessary to produce a 101-proof bourbon, plus an eight-year age statement, Wild Turkey was a fine bourbon existing in a market that was not nearly as sought after as it is today. In the 1970s, when bourbon production was low, Wild Turkey remained a widely beloved brand. Eagle Rare may have been created as a competitor to Wild Turkey After the war, he began working at Four Roses Distillery, under ownership of the Seagram Company, and became a master distiller after just six years. Prior to working in the bourbon industry, Charles was a member of the United States Army Air Corps in World War II and flew 30 missions across Europe, earning himself the Distinguished Flying Cross. Charles was the grand nephew of James Beam, who ran the brand Jim Beam from 1894 until Prohibition. If the name Charles Beam sounds familiar, it’s because he belonged to the same family as whiskey icon Jim Beam. For the creators of Eagle Rare, whiskey ran in the family. Despite the fact that the ‘70s and ‘80s were tumultuous times for the whiskey industry, Eagle Rare managed to survive and build the foundations for its rise. As such, Eagle Rare was launched in 1975 under its original name, Eagle Rare 10 Year, as a means of reintroducing bourbon as a luxury spirit. When demand was low, Charles Beam, master distiller of Four Roses Bourbon, saw an opportunity to produce and sell more prized, and thus more expensive, products. In response to declining demand, the bourbon industry responded by lowering prices, which further damaged the spirit’s reputation as a “cheap” liquor.
As such, rather than opting for whiskeys or bourbons, they found clear, unaged spirits like vodka to be more their style. Throughout the 1970s, a new generation of drinkers began turning their backs on the spirits their parents drank. Eagle Rare was launched at a time when America was turning away from whiskey. Now that you know the basics, here are 10 more things you should know about Eagle Rare Bourbon.
With a complex nose bringing forward notes of toffee, orange peel, herbs, and honey - balanced with delicate aromas of leather and oak - Eagle Rare has a bold taste that’s become a favorite among bourbon connoisseurs. Aged for no less than 10 years, each barrel used to age Eagle Rare is hand-selected to offer consistent flavor from batch to batch, but also to showcase each batch’s unique flavors and aromas.
Produced and distilled by Buffalo Trace, Eagle Rare bourbons are some of the most sought-after bottles on the market. The Eagle Rare brand has expanded to include several different labels, each adored by bourbon lovers around the world. bourbon industry was questionable at best, Eagle Rare 10 Year helped change the spirit’s reputation and forged a path for the spirit to become the darling it is today.
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